Many MSPs experience obstacles marketing their Managed IT
Services. For MSPs who don’t have a dedicated marketing team member, marketing
sometimes falls outside their skill set, their comfort zone, or they may have
limited resources and competing priorities. Marketing Managed IT Services is
different than marketing other services. There are several different ways you
can promote your Managed IT Services offering.
Consider a variety of different tactics to reach your targeted audience(s) when marketing your Managed IT Services offering. Here are a few basics to help you get started:
Whatever marketing tactics you're using, don’t forget to always include call-to-action! Make it clear what you want your audience to do. Set goals what you want your efforts to accomplish. This will help you track if your leads are engaged, and provide a metric to help you determine what’s working and what’s not in your marketing efforts, and adjust when needed.
Keep in mind, the sales cycle for Managed IT Services is longer than most, so results may take a little longer than the traditional sale. But when done effectively, your marketing efforts will help you drive more sales. Try some of our different suggested marketing strategies to see what works best for your company sales.
For a detailed list of marketing tactics to generate more leads and expand your base, download our cheat sheet:
Brittney Stepanek, Strategic Marketing Director for Collabrance, is responsible for helping build relationships and brand awareness through strategic marketing initiatives. Before working at Collabrance, Brittney joined GreatAmerica in 2012 doing marketing for the Office Equipment Group. She received her Bachelor of Science in Psychology at the University of Iowa.