Benefits of a Strategic Partnership

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Mar 07, 2017

How to choose a Master MSP partner for your managed services business.

We’re seeing more and more high-performing managed service providers (MSPs) in the IT industry outsourcing their services to a Master MSP. As a result, they are scaling faster, increasing margins, and expanding customer territories.

“Partnering allowed us to quickly and profitably scale our Managed IT Services business with minimal risk. A Master MSP partnership provides ongoing training, expertise and best practices needed to be successful in this evolving industry.

Partnering with Collabrance was the best decision for our Managed IT Services offering. We really feel like they are an extension of our team.”

– Barry Clark

If you’re looking for a Master MSP to partner to help grow your business, consider looking for the following things:

  • The relationship is mutually beneficial – You both need to have skin in the game. Together you should share in the highs and lows of the partnership and ensure mutual alignment of goals.
  • You have open communication and access to leadership – Make sure there is transparency and you act as one team.
  • As an industry leader, you gain more knowledge and best practices – You should gain expertise from sharing the latest MSP trends, as well as effective processes and procedures.
  • Ability to focus your time and resources on generating revenue and scaling – Outsource tactical and process items to a Master MSP partner to make the best use of your staff’s time.
  • Reputation and customer’s service experience is enhanced – You’re trusting your customers with a partner and your brand, so they need to do everything they can to create an exceptional experience for your customers.

High-performing MSPs have learned that it is hard to manage accounts, grow sales, and maintain operational and financial efficiencies. They’ve figured out partnering with a Master MSP allows them to focus their time on revenue generating opportunities, while their partner can effectively relieve other duties and reduce risk without a significant impact to margins.

Click here to learn more of what is needed in a successful partnership.

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Category: Business Practices

About The Author

Doug Grimm

Doug Grimm, Vice President and General Manager, is responsible for the overall vision, including sales, marketing, operations, strategic leadership and financial performance. Prior to joining Collabrance in 2012 as the Senior Analyst, Doug started at GreatAmerica in 2002. Before working at GreatAmerica, he served in various finance and accounting roles for a publicly traded company in the telecommunications industry. Doug began his professional career with Arthur Andersen LLP. In his tenure with GreatAmerica, he has held various positions within the finance department, and also served as the Director of Sales in the Office Equipment Group. Doug earned his B.A. in Accounting from Luther College and was a Certified Public Accountant.

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