Top 3 MSP Objections to Outsourcing Managed Services Offering & the Truth About Partnering with a Master MSP

Be Different. Deliver Excellence.

Sep 11, 2018

Image Above: Hannah Erb (Left) and Doug Grimm (Right) from Collabrance attend ChannelPro SMB Forum MSP Event in Boston.

MSP Discussions from Boston ChannelPro SMB Forum Event

Last week Collabrance attended the ChannelPro SMB Forum in Boston. This was our third time attending the MSP event. It was a great turnout of MSPs at our booth full of great conversations including how Collabrance, a Master MSP, could help them grow their managed services businesses faster and overcome challenges. The Collabrance team was also proud to take home 2 awards: Best Selfie Video for the 3rd consecutive time and Best Solution Presentation!

During our conversations with different event attendees, we discussed a few objections MSPs had when looking to outsource their managed services offering and provided insight of what they could expect when it comes to partnering with a Master MSP.

Here are the top 3 objections of MSPs considering outsourcing and the truth:

1. Changing your technology stack

If you are an MSP, you have made a significant investment in your technology stack. Vetting, managing the vendor relationships, training your engineers and keeping up with product changes takes a lot of time and dedication. MSPs are concerned that by outsourcing to a Master MSP they will lose the years they have invested in their technology, have to retrain their engineers on something new and disrupt their customers with changes. Collabrance makes this transition as seamless as possible for our partners with our proven processes to ensure success.

2. Risking your reputation

MSPs have worked hard to gain the positive reputation they have across their community and fear that outsourcing their offering may risk this. MSPs want to ensure they are outsourcing to a partner that enhances their reputation and positively reflects the experience they strive to provide to their customers. Collabrance follows a rigorous process that hires for attitude and aptitude because we recognize that when we pick up the phone as your Help Desk we are representing you. A result of all of this is our 97% customer satisfaction rate month after month.

3. Losing margin

The biggest objection we receive from MSPs when looking to outsource is they do not want to lose their margin. We couldn’t agree with you more! Collabrance helps you maximize revenue and profit by remotely remediating 95% of customer’s IT issues which frees up your time to focus on higher revenue generating activity like assessments, onboarding and project work. PLUS you still get gross profit from the day-to-day work while enjoying even GREATER revenue/profit from the high dollar activity. In fact, we even have dedicated Virtual Sales Managers to share best practices and help you close more deals.

Learn the Benefits of Outsourcing Your NOC & Help Desk

We always enjoy the opportunity to attend events and connect with different MSPs. It’s important to learn your challenges as MSPs and discuss ways we can best help you. Every MSP has a different type of objection, but it’s the MSPs who ask questions and understand the value of outsourcing who will find the most benefits.

To learn more about a Master MSP Partnership, how we provide the value MSPs look for when outsourcing, and detailed responses to overcoming these objections, register for our upcoming overview webinar.

WEBINAR: "Accelerate Your Existing Managed Services Business with a Master MSP"

Thursday, September 20th @ Noon Central


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Category: Business Practices

About The Author

Hannah O'Donnell

Hannah O'Donnell, Director of Sales, is responsible for building the strategic vision for sales and marketing while providing business planning, education, training, and sales assistance to partners. She is also responsible for originating new partnerships for Collabrance. She was recognized as one of 2019's Women of the Channel by CRN, a brand of The Channel Company. Hannah started at Collabrance in 2013 as a Strategic Business Advisor. In 2014, Hannah was nominated by her peers and won Rookie of the Year, and in 2015 became a member of the 100% Sales Achievement Club at GreatAmerica. Hannah earned her business degree in Marketing and Management Information Systems from the University of Iowa.