Effective MSP Marketing Tactics for IT Solution Providers

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Feb 07, 2019

Image Above: Hannah Erb, Director of Sales at Collabrance, interviews with ITEX365 to share marketing best practices for MSPs.

ITEX365 Q&A on Marketing Best Practices for Managed Services

Regardless of your industry, marketing is an essential part of any business to be successful. Today there are several different tactics an organization can take when it comes to building their brand awareness, and filling their sales pipeline with qualified leads.

"MSPs have a lot of different options for every budget when it comes to marketing their managed IT offering. Owners must understand the value marketing can bring, and invest accordingly in areas where they have the best opportunity and conversion rates. The best thing a company can do is to try to put themselves in the eyes of their customers and their needs." - Hannah Erb

Marketing and sales have continuously been identified as one of the top challenges for MSPs time and time again. ITEX365 interview Hannah Erb, Director of Sales at Collabrance, to help MSPs understand how they can effectively market today to their target customer profile. Click here to read the full interview on MSP marketing best practices.

READ FULL ARTICLE ON ITEX365


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ITEX 365

ITEX 365 is weekly newsletter and online publication connecting vendors and BSPs (Business Solutions Providers) in the office technology industry. ITEX365’s mission is to provide BSPs the latest news and educational content to help them build a successful and sustainable business.