Tuesday Takeover with Strategic Marketing Director

Mar 05, 2019

Image Above: Brittney Stepanek shares a day in the life at Collabrance.

Behind the Scenes at Work with Brittney Stepanek, Strategic Director of Marketing at Collabrance

Upon getting into the building...

First thought walking into work… find the fastest route to my “vanilla chai tea latte with almond milk”. My friends at 625 Starbucks Coffee Shop, conveniently located on the first floor of the GreatAmerica Building, greet me with their smiles and ask if I’d like my usual (Yes, they spoil me!). I’ve got my fuel for the day and am now ready to power through morning emails and review the day’s calendar.

Image Above: Service with a smile at 625 Starbucks Coffee.

Morning jam sessions...

Over coffee, I sit down with a Collabrance team member to talk about career development opportunities specific to marketing and leadership. Together, we discuss his skills and compare them to his career interests. I commend him for taking charge of his future by proactively reaching out and expressing interest in new opportunities.

Image Above: Chris Buckman, Service Desk Triage Specialist, looks into growth opportunities.

Lights, camera, action

Collabrance Partner Jim Koch of Erb’s Technology Solutions joins us in the Cedar Rapids office to be interviewed for a video testimonial. Jim shares their story on how his business is scaling their managed services business faster with Collabrance. I have the lucky job of hearing all the wonderful things MSPs say about our partnership.

Image Above: John Wiedenheft, GreatAmerica Corporate Marketing, helps film testimonials in video room.

Mid-morning

Back at my desk sitting with the sales team. Time to get some work done!

Image Above: Collabrance front office area.

Image Above: Jake Wagner and AJ Schroeder collaborating in the sales pod.

Video Call

Time for a video conference call with our SEO Expert partner. In addition to SEO (search engine optimization), they help us with all things digital marketing. Today’s meeting includes advertising strategies. Calls are so much more fun staring at each other!

Image Above: Participants located in Des Moines, Ames and Cedar Rapids meet online for a meeting.

Staying Connected

With social media still on the mind, I log into our LinkedIn, Facebook and Twitter accounts to monitor posts and activity. My intern and I are preparing to launch a couple social campaigns.

Image Above: I actually have three screens at my desk. Don't judge the mess!

Entering into the afternoon...

Every quarter our team gathers to review our performance and share ways to continue pushing the bar. It’s helpful to have everyone together in order to collaborate and think big picture.

Image Above: Doug Grimm presents to the team at Collabrance Quarterly Meeting.

Blogging

Blogging is a regular part of my role in order to generate fresh, educational content out to the industry. I worked with one of the business units at GreatAmerica (our parent company), to cross promote a recent blog they presented on lead generation strategies. After editing and optimizing content, I am finally able to publish the blog for our readers.

Image Above: Keep up on the Collabrance Blog that includes weekly posts for MSPs.

Lead Generation

In addition to lead generation for Collabrance, spreading awareness and maintaining our brand, I also prioritize our partners! In addition to monthly newsletters to our partners, this week I’m working with the team to understand what quarterly enhancements we are rolling out so I can help provide email messaging to our partners.

Image Above: We try to provide targeted content in emails to segmented audiences so the information is relevant to the recipient.

After hours...

Making time for fun is always part of my day! I can usually be found across the street at Black Sheep Social Club with my colleagues… no special occasion necessary. Tonight, my marketing gal pals meet up for happy hour while our intern is in town. It's always a good time when we’re able to get together. We enjoy each other enough to hang out even outside of work!

Image Above: Cheers for being fortunate to work with a fabulous team! Let's call this "team building..."

To end the day

Outside of work, my night is just getting started. I’m fortunate to come home to my loving family that includes my husband, 4 year old son and 2 year old daughter. While I love my job and company, nothing beats coming home to these smiles!

Image Above: My inspiration every day. <3

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