Collabrance Blog

Last year, I took on the dauting task of redesigning the Collabrance website. The “old” website wasn’t that old, and it wasn’t bad; it had just become overgrown with too much information. Not only was it difficult for prospective customers to find the information they needed, it was difficult for us – Collabrance – to ensure the information we most wanted our customers to see was the information being surfaced. It was time to de-clutter.

Email marketing is a cost-effective, easy-to-track tactic to reach your target customers with personalized and relevant content related to your business’s products and services. The goal of email marketing is to build customer relationships and ultimately drive sales – but to be successful, a thoughtfully planned strategy is key. Follow these five steps to get started with email marketing.