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Collabrance Blog

By: Collabrance
March 15th, 2024


Solution selling isn’t a new concept. The problem-based methodology gained popularity in the 1980s and has remained a classic sales blueprint since – for good reason! It’s a simple formula built around identifying a prospect’s needs and recommending products and services that will benefit their business on a “big picture” scale.

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By: Lana Becker
February 19th, 2024


LinkedIn is one of the best cost-friendly tools available to B2B businesses who want to elevate and spread awareness of their brand, foster trust, and build lasting relationships. By following these best practices and crafting a compelling LinkedIn strategy, MSPs can effectively promote their services and connect with their target audience. Dive into this blog to learn how to make the most out of your company's LinkedIn page.

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By: Collabrance
February 11th, 2024


It’s not an easy time in managed IT. In a crowded market, service providers are under pressure to deliver a comprehensive IT solution with high-quality service, while behind the scenes, challenges with labor shortages and customer acquisition persist – all while managing the complexities and costs of multiple vendors and technology that’s always changing in an ever-competitive ecosystem. And despite a growing trend of midsized companies favoring in-house technology solutions to keep costs down, the global managed services market continues to expand – forecasted to grow 14% annually through 2030. MSPs who want to survive and thrive in an IT landscape that’s evolving at breakneck speed need to plant seeds today that will help them provide solutions that are secure, reliable, and efficient well into the future.

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By: Collabrance
January 29th, 2024


Whether you’re contemplating outsourced support for your managed IT business for the first time or have been partnering for years, you know not all MSP support resources are created equal. At Collabrance, we prioritize the success of our customers and work to surpass industry expectations by focusing on relationships and service over commoditization. In this article, we’re taking a closer look at what sets us apart from the competition. Without further ado, here are seven reasons Collabrance is your MSP’s best choice for outsourced support.

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By: Collabrance
January 10th, 2024


As a managed services provider (MSP), you know how important it is to provide reliable, secure, and thoughtful IT solutions to your customers. But just as important as your service offering is the way you sell your services. Without careful planning and strategy, you risk running into pitfalls that slow growth and, at worst, damage your company’s reputation. In this blog post, we will discuss some of the most common mistakes MSPs make in the sales process and effective ways to avoid them.

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By: Collabrance
December 29th, 2023


The world of managed IT is constantly evolving – rapidly – and it can be challenging for managed services providers to know where to turn their focus from one moment to the next. As 2023 ends and a new year begins, we asked our Collabrance service team leaders what strategies and tactics they think MSPs should prioritize to ensure 2024 is the most successful year yet. Read on for our experts’ tips.

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By: Collabrance
December 20th, 2023


Pricing and billing are often the most important parts of a managed services agreement. But even among providers who prioritize transparency and strive to provide crystal-clear pricing, unique circumstances are bound to come up.

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By: Brian Wells
December 12th, 2023


When building a tech stack, the question of where to start and which vendors to choose can stop a solution provider in their tracks. So, when my team approached me to help customers and prospects answer the question, “how do I build my tech stack?” My answer was simple: You don’t.

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By: Brian Wells
December 5th, 2023


Most business owners today understand how critical cybersecurity is to their livelihood – and to ensure they’re adequately protected, they may choose to partner with a team of IT specialists. When considering options for outsourced IT, two choices will surface: A managed services provider (MSP) or managed security service provider (MSSP). MSPs and MSSPs both provide security solutions, but there are distinctions to be considered between the two. Let’s examine the similarities and differences between an MSP and MSSP to better understand each offering.

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By: Melissa Rogers
November 20th, 2023


Email marketing is a cost-effective, easy-to-track tactic to reach your target customers with personalized and relevant content related to your business’s products and services. The goal of email marketing is to build customer relationships and ultimately drive sales – but to be successful, a thoughtfully planned strategy is key. Follow these five steps to get started with email marketing.

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