By:
Lisa Lefebure
November 9th, 2022
“Strategy” can be considered a buzzword in management. But do you really know what strategy is? Every time I present at a local university, I ask this question to students: “Is strategy a plan, is it a vision, or is it execution?” Well, it’s all those things. In its most basic form, strategy includes goals and objectives, analysis, tactical plans, management review, and follow-up readjustments. Working with business units – like Collabrance – on their strategic plans is one of the greatest professional highlights of my role as GreatAmerica Chief of Staff. After five years of leading planning processes, I’ve seen that successful strategic plans have certain elements in common, including: