Collabrance Blog

Solution selling isn’t a new concept. The problem-based methodology gained popularity in the 1980s and has remained a classic sales blueprint since – for good reason! It’s a simple formula built around identifying a prospect’s needs and recommending products and services that will benefit their business on a “big picture” scale.

LinkedIn is one of the best and cost friendly tools available to B2B businesses who want to elevate and spread awareness of their brand, foster trust, and build lasting relationships. By following these best practices and crafting a compelling LinkedIn strategy, MSPs can effectively promote their services and connect with their target audience. Dive into this blog to learn how to make the most out of your company LinkedIn page.

It’s not an easy time in managed IT. In a crowded market, service providers are under pressure to deliver a comprehensive IT solution with high-quality service, while behind the scenes, challenges with labor shortages and customer acquisition persist – all while managing the complexities and costs of multiple vendors and technology that’s always changing in an ever-competitive ecosystem. And despite a growing trend of midsized companies favoring in-house technology solutions to keep costs down, the global managed services market continues to expand – forecasted to grow 14% annually through 2030. MSPs who want to survive and thrive in an IT landscape that’s evolving at breakneck speed need to plant seeds today that will help them provide solutions that are secure, reliable, and efficient well into the future.

As a managed services provider (MSP), you know how important it is to provide reliable, secure, and thoughtful IT solutions to your customers. But just as important as your service offering is the way you sell your services. Without careful planning and strategy, you risk running into pitfalls that slow growth and, at worst, damage your company’s reputation. In this blog post, we will discuss some of the most common mistakes MSPs make in the sales process and effective ways to avoid them.

The world of managed IT is constantly evolving – rapidly – and it can be challenging for managed services providers to know where to turn their focus from one moment to the next. As 2023 ends and a new year begins, we asked our Collabrance service team leaders what strategies and tactics they think MSPs should prioritize to ensure 2024 is the most successful year yet. Read on for our experts’ tips.

Pricing and billing are often the most important parts of a managed services agreement. But even among providers who prioritize transparency and strive to provide crystal-clear pricing, unique circumstances are bound to come up.

When building a tech stack, the question of where to start and which vendors to choose can stop a solution provider in their tracks. So, when my team approached me to help customers and prospects answer the question, “how do I build my tech stack?” My answer was simple: You don’t.

“Strategy” can be considered a buzzword in management. But do you really know what strategy is? Every time I present at a local university, I ask this question to students: “Is strategy a plan, is it a vision, or is it execution?” Well, it’s all those things. In its most basic form, strategy includes goals and objectives, analysis, tactical plans, management review, and follow-up readjustments. Working with business units – like Collabrance – on their strategic plans is one of the greatest professional highlights of my role as GreatAmerica Chief of Staff. After five years of leading planning processes, I’ve seen that successful strategic plans have certain elements in common, including:

In 2020, Gartner published results of a study showing that SMBs expect 85% of their interactions with their enterprise vendor partners (such as MSPs) to be automated/digital. This means that managed service providers have the remaining 15% for human engagement. What does this look like? A QBR (Quarterly or at least Quality Business Review).