Solution selling isn’t a new concept. The problem-based methodology gained popularity in the 1980s and has remained a classic sales blueprint since – for good reason! It’s a simple formula built around identifying a prospect’s needs and recommending products and services that will benefit their business on a “big picture” scale.
LinkedIn is one of the best and cost friendly tools available to B2B businesses who want to elevate and spread awareness of their brand, foster trust, and build lasting relationships. By following these best practices and crafting a compelling LinkedIn strategy, MSPs can effectively promote their services and connect with their target audience. Dive into this blog to learn how to make the most out of your company LinkedIn page.
Whether you’re contemplating outsourced support for your managed IT business for the first time or have been partnering for years, you know not all MSP support resources are created equal. At Collabrance, we prioritize the success of our customers and work to surpass industry expectations by focusing on relationships and service over commoditization. There are many things that make Collabrance unique, but the following attributes are what differentiate us from the competition.
The world of managed IT is constantly evolving – rapidly – and it can be challenging for managed services providers to know where to turn their focus from one moment to the next. As 2023 ends and a new year begins, we asked our Collabrance service team leaders what strategies and tactics they think MSPs should prioritize to ensure 2024 is the most successful year yet. Read on for our experts’ tips.
Pricing and billing are often the most important parts of a managed services agreement. But even among providers who prioritize transparency and strive to provide crystal-clear pricing, unique circumstances are bound to come up.
When building a tech stack, the question of where to start and which vendors to choose can stop a solution provider in their tracks. So, when my team approached me to help customers and prospects answer the question, “how do I build my tech stack?” My answer was simple: You don’t.
Most business owners today understand how critical cybersecurity is to their livelihood – and to ensure they’re adequately protected, they may choose to partner with a team of IT specialists. When considering options for outsourced IT, two choices will surface: A managed services provider (MSP) or managed security service provider (MSSP). MSPs and MSSPs both provide security solutions, but there are distinctions to be considered between the two. Let’s examine the similarities and differences between an MSP and MSSP to better understand each offering.
Did you know compromised user passwords are among the most common causes of security breaches? According to the National Cybersecurity Alliance, 81% of all hacking-related incidents are due to weak and stolen passwords. Cyber criminals know a company’s passwords are the keys to its tools and accounts – and if cyber criminals are able to get those keys, they gain control of a business’s data, workflow, and reputation.
When considering an external vendor – for any business, in any industry – the most important factor is likely to be cost. A decision maker will almost always evaluate a vendor relationship against the financial bottom line. But is cost really the most important determining factor – the factor you should base the entire decision on?
There’s a lot that can be said about a master MSP, and stereotypes in the industry may have you questioning the facts about working with an outsourced provider. You may not know exactly what you’re getting from Collabrance if you’ve never worked with us before, so we’re here to answer the questions most commonly asked about our master MSP model.
